Movado Group, Inc. has launched the Fall 2024 campaign for Calvin Klein watches, starring Bollywood actress Disha Patani. The campaign is directed by Stas Komarovski and showcases a new collection of timepieces.
“It’s always a pleasure connecting with the Calvin Klein team for these campaigns,” said Disha Patani. “I’ve been a fan of the brand for as long as I can remember, and I feel such an authentic connection to all their products. I love this season’s watches – they are bold yet delicate and add polished style to any outfit.”
In the campaign, Disha models several watches, including the CK Pulse, which features a geometric-inspired case and a sunray dial paired with a mesh bracelet. The Twisted Bezel watch stands out with its crystal embellishment and emerald green sunray dial. Another model, the Gleam, presents a soft grey sunray dial with a rose gold bezel and a textured bracelet.
The campaign kicks off today and will be visible on digital and social media, including Calvin Klein’s channels. It will also be displayed in outdoor placements and at retail points across India. The collection is available at authorised Calvin Klein watch retailers, luxury retail stores, and online platforms.
“We are proud to continue the relationship with Disha for our new seasonal watch campaign. She effortlessly blends contemporary fashion with classic beauty,” said Caterina Miduri, Global General Manager, Calvin Klein watches and jewellery, Movado Group, Inc. “Her energy and confidence brings our Fall 2024 watch collection to life as her presence in the campaign perfectly mirrors the bold personality and sensuality of our timepieces.”