Motorola has partnered with Indian fashion designers Shantanu and Nikhil for the launch of ‘Motorola Peach Muse’ collection that is inspired by motorola edge40 neo in Pantone color.
Talking about the partnership, Shivam Ranjan, head of marketing – Motorola Asia Pacific, said, “Collaborating with Shantanu and Nikhil for Motorola’s innovative campaign is a testament to our dedication to novelty and style. This partnership demonstrates our commitment to pushing the boundaries of style and originality, not just in our products but also in our marketing strategies. We are happy with the response from the audience for our ‘Motorola Peach Muse’ campaign, which has set a benchmark in the landscape of mobile technology and fashion.”
As per the company, the new color of the year, Peach Fuzz, aligns with Motorola’s pillars of inclusion and making technology more accessible for all.
Additionally, influencers such as Abhinav Mehta and Juhi Godambe have embraced the Motorola Peach Muse collection, showcasing these exquisite ensembles in a video that encapsulates the essence of fashion meets tech.
The campaign is conceptualised and executed by Barcode Entertainment.
“The overwhelming response to Motorola Muse highlights its innovative approach, marrying cutting-edge technology with contemporary elegance. Partnering with Shantanu and Nikhil has enabled us to create something truly extraordinary,” Ajay Kulkarni, director of growth, Barcode Entertainment, added.