MediBuddy, a digital healthcare platform, has unveiled a campaign titled #WhiteCoatHeroes to commemorate Doctors’ Day.
MediBuddy’s campaign video aims to capture a doctor’s life. From what it’s understood, the campaign is conceptualised and produced by MediBuddy’s in-house creative team. Reportedly, the campaign video is one minute and 17 seconds in duration, which will be shared across all social media platforms.
“This Doctors’ Day, MediBuddy, through their #WhiteCoatHeroes campaign, aims to encourage everyone to reflect on the sacrifices made by these healthcare professionals and to show their gratitude. It’s more than just saying thank you; it’s about recognising their pursuit of healing and the transformation they bring to lives,” Saibal Biswas, SVP and head of marketing – partnerships and PR, MediBuddy, said.