MediBuddy, a digital healthcare platform in India, has launched a campaign titled #WinOverWinter to address the health challenges commonly experienced during the winter season. From what is understood, the campaign focuses on raising awareness about illnesses such as cold, flu, and respiratory problems, as well as chronic conditions like asthma and arthritis, which are known to worsen during colder months. According to the company, the campaign highlights the importance of preventive measures and ensuring healthcare access for individuals of all age groups across the country.
“The onset of winter weather presents various short-term ailments as well as significant health issues. This campaign not just highlights these challenges but also demonstrates how MediBuddy’s digital healthcare ecosystem can provide immediate and effective solutions. At MediBuddy, our efforts are channelled to ensure that patients receive timely care 24*7, reducing the need for multiple hospital visits and enhancing treatment efficiency. Through our comprehensive healthcare services and a strong network of specialists available to address health concerns in person and remotely, we continue to bridge the access gaps in healthcare, ensuring that expert advice and high-quality healthcare are just a click away.” Saibal Biswas, SVP and head of marketing, partnerships and PR, MediBuddy, said.
Reportedly, the campaign is conceptualised and produced by MediBuddy’s in-house creative team. The company further stated that the video will be amplified across all social media platforms.