Maxivision Super Speciality Eye Hospitals announces the launch of TVC campaign featuring former Indian cricket captain Mahendra Singh Dhoni. Titled ‘Visionary Moments with Maxivision’, the campaign comprises two captivating films aimed at promoting the brand’s services and celebrating the power of vision.
The first film, ‘Aankhen Jawaan tho Dil bhi Jawan’, focuses on cataract surgery, starring MS Dhoni alongside a mother who undergoes the procedure. Through a narrative, the film highlights the joy and relief of Maxivision’s cataract surgery, emphasising that life continues to be vibrant post-surgery. The second film, ‘Goodbye Goodbye Glasses’, showcases the benefits of LASIK surgery, featuring Dhoni in a narrative as glasses find new uses after LASIK. Both films aim to reassure viewers about the simplicity and effectiveness of eye surgeries offered by Maxivision.
“Eyes are one of the most crucial human organs, and prioritising their care is imperative,” VS Sudheer, group chief executive officer, Maxivision, said. He further highlighted Maxivision’s commitment to introducing technology for cataract removal and LASIK procedures, ensuring optimal vision for patients. Sudheer stressed the importance of awareness, underscoring how the TVC is instrumental in raising awareness, reaching diverse audiences, and reinforcing Maxivision’s commitment to quality eye care, fostering trust and encouraging action.
“The initiative is not just about promoting services; it’s about celebrating the power of vision and the transformative impact of eye care. Through captivating we aim to inspire confidence in the effectiveness of cataract and LASIK surgeries offered by Maxivision,” Mahendra Singh Dhoni, brand ambassador, Maxivision Super Speciality Eye Hospitals, said.
The TVC campaign, launched in five languages, will be aired across various platforms, including television, digital channels, and social media. With Dhoni’s popularity and relatable persona, Maxivision aims to reach a diverse audience and reinforce its commitment to providing quality eye care services. The campaign also reflects Maxivision’s dedication to leveraging innovative storytelling and celebrity endorsement to create marketing campaigns that resonate with consumers. Through these films, Maxivision endeavours to raise awareness about the importance of eye care and inspire individuals to prioritise their vision health.