Mahindra & Mahindra Financial Services Limited (Mahindra Finance) released a film encapsulating the essence of Diwali – ‘Main Sambhaal Lungi’. The film revolves around a daughter’s efforts towards fulfilling the dreams of her family. The film will be disseminated through social and digital platforms during this Diwali.
The narrative set in the backdrop of Diwali, features the protagonist, a daughter who is committed to fulfilling her family’s needs and dreams. Through storytelling that interweaves emotions, aspirations and bonds of family, the film highlights the aspect that loved ones often make so many things possible without even being told to and draws a parallel with how Mahindra Finance understands financial needs of the customers and becomes a partner in fulfilling their dreams as one of their own
The film concludes with the daughter bringing home a new car on the occasion of Diwali, enabled by a car loan provided by Mahindra Finance.
The digital film has been conceptualised keeping consumer insights at the centre of communication. The one-week campaign will be amplified on social media and other key digital platforms. The campaign plans to generate buzz around vehicle loans and other financial products of Mahindra Finance.