Louis Philippe, a menswear brand from Aditya Birla Fashion, has unveiled its wedding collection named ‘The Royal Wedding’. As per the company, the range is designed to transform the groom into royalty, symbolising timeless elegance and modern sophistication.
Additionally, Louis Philippe has also introduced a brand campaign ‘Royal Weddings’.
Talking about the campaign and new launch, Farida Kaliyadan, COO, Louis Philippe, said, “As the wedding season is slated to begin, we are delighted to launch our Royal Wedding collection, which will make grooms feel like true kings on their special day. Each piece has been precisely created to guarantee that every wearer feels royal. Louis Philippe reinforces its position as the brand of choice for wedding purchases with this range, which offers unrivalled quality and design.”
Moreover, the newly launched ‘The Royal Wedding’ range features three-piece suits, bundis and bandhgalas.
“The campaign is a mix of television, digital and airport across the country and with this we intend to strengthen our position as the preferred choice for wedding purchases among young clients and their families,” Kaliyadan added.
The 360-degree multimedia campaign is conceptualised by Wunderman Thompson.
Senthil Kumar, Wunderman Thompson said, “We sought to encapsulate the essence of formal elegance and the pinnacle of fashion through an iconic narrative. Centred around the timeless royal weddings, we aimed to weave a tale of unity.”