Lay’s has unveiled its latest campaign ‘Isey Kehte Hain Pyaar’ featuring brand ambassador Ranbir Kapoor and his mother, Neetu Kapoor. The campaign captures the clash between affection and flavour when the taste of Lay’s challenges the resilience of unbreakable relationships.
Additionally, the campaign delves into the playful struggle that ensues as the mother-son duo find themselves in a snack showdown for a bag of Lay’s chips.
Talking about the campaign, Saumya Rathor, category lead – potato chips, PepsiCo India, said, “We all know that love doesn’t always conquer all, especially when there’s a bag of Lay’s involved. We’ve all been there – staring down a bag of Lay’s, contemplating whether to share or savour in delicious solitude. Our latest campaign taps into this behaviour, showcasing how the love for Lay’s can even challenge the strongest connections, brilliantly depicted by Ranbir Kapoor and Neetu Kapoor.”
Moreover, the film opens with Ranbir playing the perfect son, assisting Neetu with chores throughout the day. However, the playful plot thickens when Neetu searches for her missing Lay’s—a pack initially left in Ranbir’s care.
“Working with Lay’s is always a thrill, but this time was exceptional—I got to share the screen with my mom. What made it even more special was that the film actually reflects something we encounter regularly in our home. The universal love for Lay’s sometimes turns our house into a riot of fun,” Ranbir Kapoor added.
The campaign is a result of a close collaboration between Leo Burnett, PepsiCo India, and director Vivek Kakkad. The 360-degree campaign is rolled out across multiple platforms including digital, television, print, and social media.