L&K Saatchi & Saatchi has secured the integrated creative and digital mandate for Dunkin’, a coffee and doughnut brand from Inspire International. As part of the partnership, L&K Saatchi & Saatchi will be responsible for managing both the mainline and digital creatives of the brand, operating from its Gurgaon office.
The partnership aims to help Dunkin’ in relaunching the brand in India, where the focus will be on the international range of coffee, doughnut menu and international fusion food. Moreover, the partnership focuses to boost Dunkin’s brand presence across various channels and broaden its national reach.
Talking about the mandate, Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide India, said, “When Jubilant Food Works trusts its legacy brand Dunkin’, it is a matter of pride and responsibility for us at Saatchi & Saatchi India. The win is a testimony to our strong footprint in the North, where we have won many businesses in the last year or so under the leadership of Hindol and Rohit. As we embark on this sweet journey with Dunkin’, we are eager to craft a narrative that lives up to their legacy.”
Under this mandate, L&K Saatchi & Saatchi will provide a full spectrum of brand-building solutions and strategic launches for Dunkin’, while its digital arm, Saatchi & Saatchi Propagate, will oversee Dunkin’s social media and digital content strategy.
“I am happy about the opportunity to collaborate with L&K Saatchi & Saatchi. Their reputation for innovative and impactful campaigns resonates with Dunkin’s core values of positivity and fun. The prospect of combining our creative energies and expertise fills me with anticipation for the remarkable and memorable projects that we will undoubtedly create together. This partnership is a truly exciting step forward, as we want to reach more consumers to DUNK-IN in our coffee and bakery more often,” Chitrank Goel, executive vice president and business head, Dunkin added.