L&K Saatchi & Saatchi has appointed Debanjan Basak as its executive creative director. As per the agency, Basal will be based in Gurugram and report to Rohit Malkani.
With over 15 years of experience in the advertising and marketing industry, Basak brings with him a wealth of expertise across brand building, copywriting, storytelling and digital marketing.
Talking about the appointment, Rohit Malkani, joint national creative director, L&K Saatchi & Saatchi, said, “Debanjan’s hire comes after a long hiatus, and we are excited to have him on board. He belongs to a rare tribe of young creative leaders who combine new-age thinking with technology and culture. His passion for crafting and polishing communication across mediums is commendable. He garnishes all of this with a lop-sided grin and humbleness that is endearing.”
Prior to joining L&K Saatchi & Saatchi, Basak was with Havas India as a group creative director. His earlier stints include Contract Advertising, Dentsu Creative and Percept.
Moreover, Debanjan has developed communication for brands such as Ikea, Netflix, Bata, Carlsberg, Reckitt, Amul Innerwear, Platinum Guild International, Hindustan Times, Maruti Suzuki, Shell Lubricants, Westside, Toyota and more. His other notable achievements include campaigns featured in Lürzer’s Archive and Kyoorius Elephants.
“L&K Saatchi & Saatchi has been doing some stellar work across categories and winning awards at the same time. Its continued focus on creating meaningful and relevant work for clients is something I want to build on. I have always believed that advertising is nothing but a conversation which the brand has with consumers,” Debanjan Basak added.