KRAFTON announced its Q1, 2024 preliminary earnings. The company recorded its Q1, 24 sales at KRW 665.9 billion, operating profit at KRW 310.5 billion, and net profit at KRW 348.6 billion per the Korean International Financial Reporting Standards (K-IFRS). Consolidated sales climbed 24.6% quarter-on-quarter (Q-o-Q), setting a record quarterly sales. The operating profit grew by 89% QoQ.
BATTLEGROUNDS MOBILE INDIA(BGMI) increased the interest of users with content tailored to local Indian festivals and co-marketing with Bollywood movies, while also opening a UniPin web store for a third-party payment platform to improve profitability. In addition to BGMI’s service this year, KRAFTON plans to concentrate on diverse publishing experiences and game-centric investments.
Through various live services using PUBG: BATTLEGROUNDS IP, there has been growth in all areas, including sales and traffic. KRAFTON is focusing on securing stable traffic, enhancing monetisation models, and pushing forward with investment and development for IP franchises.
KRAFTON also expanded investments in developers to secure future growth engines. Aligned with the ‘Scale-up the Creative’ strategy announced in 2023, KRAFTON is acquiring promising global IPs through equity investments in developers and second-party publishing. Last year, a total of 10 investments were conducted and the pace has accelerated this year to carry out 9 investments already in the first half of 2024.
Additionally, the company conducted a beta test of its major 2024 title ‘Dark and Darker Mobile’. The first beta test was carried out exclusively in Korea for five days in April, which attracted over 50,000 participants. KRAFTON plans to improve the quality of the game through user feedback obtained during the beta test period, while also focusing on the global launch through phased marketing expansion in the second half of this year.