KlugKlug, an influencer marketing SaaS platform, is expanding its operations as demand for data-driven influencer campaigns grows. The platform now analyzes over 300 million influencers across 150+ countries and 160+ languages, offering insights into audience demographics, engagement, and credibility.
The company has grown its client base to over 200 businesses across FMCG, electronics, B2C brands, and e-commerce. KlugKlug’s AI-driven technology and real-time analytics aim to improve marketing efficiency by 40-60% by optimizing influencer partnerships and reducing inefficiencies in the sector.
With plans to scale in South Asia, Southeast Asia, MENA, and Latin America, KlugKlug is targeting further expansion in Thailand, Malaysia, the Philippines, Kuwait, and Saudi Arabia. The company reported 5x growth in the first half of 2024 and is aiming for 10x growth by the end of FY 2024-25.