Kalyan Jewellers has launched its ad campaign featuring Ritabhari Chakraborty. As per the company, the ad campaign aims to embrace the spirit of Durga Pujo as they celebrate the strength of Maa Durga and highlights the modern woman, who is becoming more empowered, self-dependent, resilient and inspirational.
Talking about the campaign, Ritabhari Chakraborty, regional brand ambassador, Kalyan Jewellers, said, “We are happy to unveil this campaign that celebrates the embodiment of the modern Indian woman. Durga Pujo is a time of immense joy and cultural significance, and it is an honour to be part of a campaign that captures the essence of this celebration and the strength of Maa Durga. Through this campaign, we hope to inspire and celebrate women who are achieving their dreams and making a positive impact in our society.”
Moreover, the ad campaign takes on a journey through the vivid colours of Durga Pujo, the rhythmic beat of dhaak drums, the mishit (sweets) and upahara (presents), the shringaar (adornment) and the divine embrace of Maa Durga’s presence.
The company has also announced the introduction of its limited-edition Maa Durga Gold Coins for patrons who want to purchase these keepsakes or thoughtful gifts.