Josh partnered with Tata AIG General Insurance to spread the general insurer’s hashtag challenge, aimed at promoting financial literacy among young adults to raise their awareness of car insurance and the easy process of purchasing a car insurance policy with Tata AIG.
Commenting on the campaign, Sunil Kumar Mohapatra, Chief Revenue Officer, VerSe Innovation said, “By combining entertainment and education, we assisted Tata AIG in reaching out to customers across the country through which we provided a fresh brand experience for our users, while also promoting an important message.”
Launched in seven local languages – Bengali, Hindi, Kannada, Telugu, among others, the first phase of the campaign comprised a skit-based challenge, which was led by 22 of Josh’s top creators such as Noorin Sha, Vinay Kanth and Sabby Khan.The second phase comprised a hook step-based hashtag challenge in which users performed the
hook step to the tune of a customized soundboard that highlighted users can avail car insurance with Tata AIG.