JioCinema has announced its partnership with Celebrity Cricket League (CCL). In line with this partnership, the platform will live-stream CCL Season 10. Spread over four weekends with 20 matches, the tournament will be live-streamed, starting February 23 2024 on JioCinema.
Talking about the association, Ferzad Palia, business head, JioCinema, said, “JioCinema is loved by users across the spectrum and is home to the best of sports and entertainment content. The unparalleled viewership we enjoy is a testimony to that. Celebrity Cricket League brings the best of both these worlds, and we are happy to partner with them to entertain India.”
Moreover, CCL has eight teams representing India’s film industries including Hindi, Punjabi, Bhojpuri, Bengali, Tamil, Telugu, Kannada and Malayalam. Among the luminaries associated with CCL are Salman Khan, the brand ambassador of Mumbai Heroes, Riteish Deshmukh, captain of Mumbai Heroes, Sohail Khan, owner of Mumbai Heroes, Venkatesh, brand ambassador of Telugu Warriors, Akhil Akkineni, captain of Telugu Warriors, Arya, captain of Chennai Rhinos, Sudeep, captain of Karnataka Bulldozers, Mohanlal, co-owner of Kerala Strikers, Indrajith, captain of Kerala Strikers, Manoj Tiwari, captain of Bhojpuri Dabbangs, Sonu Sood, captain of Punjab De Sher, and Boney Kapoor, owner of Bengal Tigers along with its team’s captain Jissu Sengupta.
“Celebrity Cricket League has become a cultural phenomenon, and we are delighted to partner with JioCinema to elevate the reach of our season 10. The combination of sports and entertainment on this scale is unparalleled, and we look forward to engaging fans across the nation,” Vishnu Induri, founder, Celebrity Cricket League (CCL), added.