India Gate Foods, known for its Basmati rice, has announced a collaboration with actress Vidya Balan for Phase-5 of its ‘Apne Vote Se No Compromise’ campaign. The initiative aims to raise awareness and encourage civic engagement. India Gate Foods has partnered with various personalities, including Tisca Chopra, Baba Sehgal, Gaurav Gera, Bhagyashree, Dalip Tahil, and Shubham Gaur, to emphasise the importance of voting.
“I’m happy to be associated with this vital message, emphasising the importance of exercising one’s right to vote. Being a firm believer in it, I’m glad to collaborate with India Gate Foods to help spread this crucial message to the public: ‘Apne Vote Se No Compromise’,” Vidya Balan said.
The campaign’s message, ‘Pehle Matdaan, Phir Araam’ (Vote First, Relax Later), aims to highlight Election Day as a day of civic duty rather than just a holiday.
“We are thrilled to embark on this journey alongside such esteemed personalities who share our commitment to social change. Through ‘Apne Vote Se No Compromise’, we aim to spark a significant shift in societal attitudes towards elections, empowering citizens to realise their vote’s influence in shaping the nation’s destiny,” Mitika Malhotra, head of digital marketing and corporate communication, KRBL Limited (India business), said.