ICICI Lombard has launched an AI-generated theme song titled ‘Jeet Ka Vishvas’ aimed at boosting morale within its sales teams. The song is being promoted through various platforms, including radio, social media, and internal communication channels.
Reportedly, the song is created entirely using Generative AI, celebrates the role of sales professionals in business. It features versions in multiple languages, including Hinglish, Malayalam, Telugu, and Tamil, to cater to a broad audience across India. The lyrics emphasise teamwork, confidence, and ambition, with lines such as ‘Cutting every pitch, we’ll cross the numbers, break the limits.’
“The anthem was created to celebrate the unwavering spirit of sales professionals, who form the backbone of every business, regardless of the sector or industry,” says Sheena Kapoor, Head – Marketing, Corporate Communications & CSR at ICICI Lombard. “Their relentless drive and dedication are instrumental in propelling business success. We have always been at the forefront of innovative and disruptive marketing strategies. From creating industry’s first AI generated campaign, we have yet another industry first AI generated song to our credit.”
ICICI Lombard introduced the song first to its sales team and employees through WhatsApp and social media channels. It has since gained attention on platforms like Instagram, where it is used in memes and reels. The song is also playing across leading radio stations, helping to expand its reach.
As of now, the song has reached an audience of approximately 10 million. It is part of ICICI Lombard’s ongoing sales initiative to motivate and unify its teams and channel partners. The song continues to be a central element in the company’s marketing efforts, reflecting its focus on employee engagement and innovation.
“Jeet Ka Vishvas anthem series was inspired by the sheer energy of ICICI Lombard’s sales & marketing team and we tried to capture their can-do attitude with catchy rap lyrics and music to motivate the team to unlock their full potential,” says Arjun Kumar, Co-founder, Contenty.