HDFC Life’s brand campaign encourages parents to believe in their children’s abilities and proactively plan for their future.
“Today’s young generation is far more adept at dealing with the fast-evolving world around us. In this scenario, it becomes necessary for parents to have faith in their children’s capabilities and be adequately financially prepared to support their children with the education that would enable them to chart their success stories,” Vishal Subharwal, chief marketing officer and group head-strategy, HDFC Life said.
HDFC Life’s campaign presents a story where a distracted young boy surprises his parents with thoughtfulness, leaving them overwhelmed and proud. The film’s insight is based on the fact that today’s Gen Z live in the digital age; they are self-driven risk-takers with diverse opportunities, yet remain close to their family for guidance and support. With choices and options available, parents must provide proper guidance and financial support to enable them to achieve their dreams.
“Often today’s generation is underestimated and misunderstood because of their different approach to life. Our film takes one example and shows how a son surprises his parents with his thoughtful gesture of using technology as the driving force in helping their business grow. And as parents, the best support we can offer the next generation is insuring their future, so that their ideas can soar,” Rajdeepak Das, CCO, Publicis Groupe and South Asia and chairman, Leo Burnett – South Asia said.
The campaign is available across multi-media platforms – television, digital and outdoor.