Eastman Auto & Power Ltd, a company operating in last-mile e-mobility, energy solutions, and solar rooftop solutions, has appointed Havas Creative India as its creative agency following a multi-agency pitch.
The partnership aims to bolster Eastman’s brand presence and market visibility in India, with Havas Creative India tasked with managing the company’s brand communication strategy. The agency will operate from its Gurugram office and focus on promoting Eastman’s sustainability initiatives and technological capabilities, including its e-mobility and solar energy offerings.
As part of the collaboration, Havas Media India will handle Eastman’s media strategy. The agency will use data-driven approaches to plan and execute campaigns designed to expand Eastman’s reach and engagement across key markets.
“In a series of impressive presentations, Havas emerged as the clear choice due to their bold, insightful, and value-driven approach. They looked beyond conventional creative strategies, deeply connecting with our brand’s core values and vision. With Havas, we have found a partner who not only understands our direction but is uniquely equipped to bring our journey to life in a way that resonates with our audience,” Sudham Ravinutala, chief marketing officer, Eastman Auto & Power Ltd., said.
Eastman Auto & Power’s portfolio includes products such as e-rickshaw batteries and solar rooftop solutions, with the company seeking to strengthen its position in the energy sector. The collaboration with Havas Creative India aligns with Eastman’s focus on increasing its footprint in the renewable energy space.
“The Last mile e-mobility and solar rooftop solutions space holds immense potential and presents a very exciting opportunity to us. Our partnership will be aimed at delivering differentiated, meaningful work that resonates and aligns perfectly with the ambitions of a rapidly transforming, dynamic India. We look forward to creating platform-agnostic, relevant stories for Eastman Auto and Power that not just drive engagement but also make a tangible impact, helping us build a forward-thinking future, moving the needle on both brand and business,” Kundan Joshee, Managing Director, Havas Creative India said.