As more Instagram-first content creators look beyond short-form formats, YouTube is emerging as the next stop for expanding reach and building sustainable monetisation models. Joining this shift is Haq Se Single, an Instagram-based platform with over 1.5 million followers, which is set to launch an original series on YouTube. The upcoming content is expected to follow a prank-based format, similar to the page’s existing content. Details such as the release schedule and episode length have not been disclosed.
According to a KPMG-Google report, digital video consumption in India grew by 30% in 2023, with YouTube accounting for a significant portion of that growth. The platform’s scale—over 500 million active users in India—offers creators opportunities for ad-based monetisation, sponsorships, and subscriptions, which are often limited or less structured on short-form platforms like Instagram.
“Launching our own YouTube channel allows us to explore different formats and ideas,” said the platform’s founder.
The move also signals a shift in content strategy. While short-form video remains dominant for quick discovery and virality, long-form content is gaining traction as a tool for deeper engagement and audience retention. For creators, platforms like YouTube offer the ability to test different formats, build recurring content, and reduce dependence on brand-led collaborations alone.
Haq Se Single’s entry into long-form content follows a growing number of meme pages and creators who are adapting to changing content consumption habits and reworking platform strategies accordingly. As the digital video space continues to evolve, cross-platform content planning is becoming a standard approach rather than an exception.