Grip Invest has introduced Unspoken, a video series aimed at fostering open conversations about money between millennials and their parents. The series, featuring five parent-child pairs, explores the financial dynamics within middle-class families, where discussions about money are often avoided.
The series delves into unscripted exchanges, shedding light on the unspoken realities of financial struggles, sacrifices, and aspirations. It touches on common scenarios where parents shield children from hardships, while children hesitate to question financial decisions, often fearing misinterpretation. This communication gap, over time, influences trust and understanding within families.
“At its heart, ‘unspoken’ is about breaking barriers,” says Ved Agarwal, Chief Marketing Officer at Grip Invest. “It is an endeavour to recalibrate financial transparency between generations, and in doing so, build trust. We wanted to create a series that doesn’t just resonate with people but motivates them to reflect, act, and strengthen their relationships by starting those difficult conversations about money.”
By contrasting traditional values of financial security with modern approaches to independence, Unspoken addresses the tension millennials often face when balancing autonomy with family expectations. Grip Invest frames this series as an attempt to bridge generational differences in financial mindsets.
The initiative marks a departure from conventional marketing, aiming to make financial conversations a household norm. Whether it will lead to genuine cultural change or remain a marketing experiment in family dynamics remains to be seen.