Ghodawat Consumer has launched a new campaign for its STAR Refined Oil brand, featuring actress Raveena Tandon, just ahead of the festive season. Titled “Barso Ka Bharosa – Ab Nayi Pehchan Ke Sath,” the campaign is designed to connect with consumers and reaffirm the brand’s commitment to quality. STAR Refined Oil, which has been in the market for more than two decades, has built a strong presence in regions like Maharashtra, Karnataka, and Goa.
Salloni Ghodawat, Director, Ghodawat Consumer, emphasised the campaign’s goal by stating, “With our refreshed identity, we aim to connect deeply with families across India. STAR Refined Oil is not just a product; it’s a trusted partner in every kitchen, ensuring delicious and pure meals. We are focused on making STAR a Regional Champion in the next five years.”
As part of this new campaign, the brand has undergone a refresh, with a new logo and packaging that aim to elevate its premium appeal. STAR Refined Oil offers a range of products, including sunflower, soybean, and cottonseed oils, available in different packaging sizes such as 1 litre, 5 litres, and 15 litres to meet various cooking needs. The campaign emphasises STAR Refined Oil’s strong market presence in cities such as Kolhapur, Sangli, Ichalkaranji, Ratnagiri, Sindhudurg, Satara, Belgaum, Hubballi, Dharwad, Nashik, Pune, and Mumbai.
Ghodawat Consumer has taken a multi-channel approach to promoting the campaign, ensuring it reaches a wide audience. Commercials featuring Raveena Tandon will run on television and YouTube, where she shares personal cooking experiences. On social media platforms like Instagram and Facebook, interactive content will include live cooking sessions and user-generated contests to engage the community. The campaign also involves targeted ads in regional magazines and prominent hoardings in key areas. In-store displays and promotional offers will aim to drive consumer interest and highlight the quality of STAR Refined Oil products.