Games24x7 has launched ‘Khelo Befikar, Jeeto RummyCircle Par’ for its product platform, RummyCircle, in line with its commitment to foster an environment where user safety and responsible gaming are talked about openly.
2023 has been a year for the online gaming sector, bringing in more clarity for legitimate domestic gaming platforms, setting the stage for realising their potential for growth, creating value for India’s digital economy, and creating a roadmap for driving innovation in the technology-driven entertainment format. At the same time, this also makes it crucial to emphasise the benefits of engaging with authentic skill gaming platforms for consumers, to debunk myths and raise awareness enabling individuals to make well-informed choices.
Against this backdrop, ‘Khelo Befikar, Jeeto RummyCircle Par’ campaign aims to remind players about the advantages of working with a legitimate gaming platform while addressing user concerns about commonly asked questions. In an entertaining format, the campaign featuring Bollywood actor Hrithik Roshan, educates the users about key features of compliant and self-regulated platforms such as data safety, secure transactions, and no bots certification.
The campaign will be launched pan India and will be available in Hindi, Kannada and Tamil languages, ensuring a broader reach and resonance with players across diverse geographies and linguistic backgrounds.
RummyCircle employs data protection tools, ensuring a secure and transparent playing field, free from bots and unverified profiles. It utilises advanced digital security and anti-fraud tools, providing users with secure payment options and safeguarding their data and transactions.