Fire-Boltt, an Indian smart wearable brand, has unveiled its #GaleTohMil ad film featuring the cricketer MS Dhoni and rapper MC Stan. As per the company, the film aims to highlight the features of Fire-Boltt’s Wristphone.
Through #GaleTohMil, Fire-Boltt brings a fresh perspective to the fusion of sports and music, showcasing the seamless integration of technology into everyday life.
The campaign is conceptualised and shot by Moonshot. The film’s storyline unfolds at a party, where MS Dhoni faces an awkward moment when approached by MC Stan. Tension mounts as Dhoni grapples with recalling Stan’s name and songs, resulting in a humorous yet relatable situation that takes an unexpected turn.
Talking about the campaign, Arnav Kishore, CEO and founder, Fire-Boltt, said, “We are proud to introduce our Wristphone through this entertaining and engaging ad film featuring two iconic personalities, MS Dhoni and MC Stan. This product is a game-changer in the wearable tech space, and we believe that the film will effectively communicate its unique features to our audience.”
Moreover, the ad film will be promoted across various social media platforms and OTT channels.