Eye-Q announces its digital campaign, #AnEyeonParentseye. As part of its commitment to holistic eye health, the campaign will feature videos and posts, guiding children and youngsters on recognising signs in their older parents that may indicate the need for eye care.
Scheduled from January 11 to January 13, 2024, the initiative coincides with Eye-Q’s 17th-anniversary celebration on January 14. The campaign aims to highlight common eye-related issues that often manifest in old age.
Eye-Q has strived to provide eye care services. The chain operates in Haryana, Uttar Pradesh, Uttarakhand, and Gujarat, with an additional three hospitals in Nigeria, and Africa.
“Our #AnEyeonParentseye campaign is a testament to our commitment to community well-being. By leveraging digital platforms, we aim to reach a broader audience and empower them with knowledge about senior eye care,” Dr Ajay Sharma, founder and chief medical director, Eye-Q India, said.
The campaign will conclude with an Instagram awareness interaction featuring Dr Ajay Sharma and a representative from an NGO focused on eye care.