Post the success of the ICC Men’s Cricket World Cup 2023 campaign, Disney+ Hotstar has collaborated with Kartik Aaryan to become the face of its campaign, Free For All, Har Match Har Ball. The ad film for the campaign emphasises Disney+ Hotstar’s ‘Free on mobile’ offering for the tournament enabling all the cricket fans across the country to never miss any cricketing action.
Kartik’s love for cricket is known to all and the Bollywood actor is passionate about the sport. The ad film opens with a shot of a railway station platform and Kartik Aaryan in a Team India jersey making an announcement. In his style, he is seen rallying cricket fans from all corners, dancing and celebrating to a ‘Free for all’ jingle as he declares that users can watch ‘Har Match Har Ball’ of the upcoming ICC Men’s T20 World Cup for free on the Disney+ Hotstar mobile app.
Conceptualised by the Disney+ Hotstar team and directed by Vijay Maurya, the film captures the excitement of the game with its jingle and its significance in the lives of Indians as they come together to revel and cheer for Team India. To top it off, Irfan Pathan and Sanjay Manjrekar are also seen playing cameos in the film.
“Cricket holds a special place in the heart of every Indian, and our mission is to ensure its accessibility to all. Through this campaign, we aim to extend the reach of the sport to every corner of the nation, ensuring that our users can experience every thrilling moment of the ICC Men’s T20 World Cup for free on their mobile devices. We’re thrilled to collaborate with Kartik Aaryan once again; his passion for cricket and entertainment perfectly aligns with the spirit of this campaign,” a Disney+ Hotstar spokesperson said.
The first match will take place between the USA and Canada on June 2, 2024, at 6:00 AM IST. The ninth edition of the tournament will be hosted by the West Indies and the USA, with the event featuring 20 teams competing across 55 games for the right to be crowned ICC Men’s T20 World Cup 2024 champions.