DHL Express has announced the extension of its partnership with the Mumbai Indians. This marks the fourth consecutive year of the partnership.
“Mumbai Indians’ approach aligns well with DHL’s core values of delivering excellence with speed, passion, teamwork, and a can-do attitude. Our partnership with the Mumbai Indians reflects our commitment to being the team behind the team, delivering success on the cricket field and in the business world,” R.S. Subramanian, senior vice president- South Asia, DHL Express, said.
DHL Express and Mumbai Indians will collaborate for ‘Six for a Cause’ campaign. DHL Express will plant six trees for every six hit by the Mumbai Indians during the IPL season. DHL Express its commitment to the environment by partnering with its GoGreen NGOs – Sankalp Taru Foundation and Sashakt Foundation – for the cause.
“This alliance is a testament to our brand’s mutual trust, shared values, and partnership. We are dedicated to harnessing our combined strengths to deliver unparalleled experiences for our fans and stakeholders worldwide,” a Mumbai Indians spokesperson, said.
Additionally, DHL Express has expanded its support to the Mumbai Indians family, by partnering MI Cape Town and the Mumbai Indians Women’s Team in 2024. The multi-faceted collaboration underlines DHL Express’s commitment to engaging with segments of the cricketing community to amplify its brand presence.
As part of the marketing initiatives, DHL Express will connect with customers and fans through campaigns such as ThatsMyGame, Thoda Love Thoda Roast, Ghar se Celebration as well as tri-city meet and greets in Ahmedabad, Chennai and Delhi.
DHL Express, known for its support of global sports events, including the HSBC World Rugby Sevens Series, ESL One, MotoGP, Formula E, and Formula 1, continues to demonstrate its commitment to sports partnerships that resonate with a diverse and enthusiastic audience.