Dettol has launched the tenth season of ‘Banega Swasth India’ campaign in partnership with NDTV. As per the company, ‘Banega Swasth India’ was started nine years. In the last 9 years, this campaign has reached more than 24 million children in India through a series of programmes, innovations, activities and tools–all aimed at making hygiene an inextricable part of everyone’s lives.
Additionally, the company has roped in actor Ayushmann Khurrana as campaign ambassador.
Talking about the campaign, Kris Licht, chief executive officer, Reckitt, said, “We are proud of Banega Swasth India and we are grateful to our partners for joining us in our pursuit of a cleaner, healthier world. As we celebrate this milestone recognising our 10 years of partnership, we must continue to innovate and find new ways to elevate Banega Swasth India, including ensuring we leave no one behind.”
Moreover, the campaign focuses on One World Hygiene for Global Health and Well-being and highlights the strengths, learnings, experiences and achievements of the Banega Swasth India campaign. The primary aim of One World Hygiene is a reminder to show empathy and solidarity with those who may not have access to essential hygiene resources.
“Banega Swasth India has been a journey of hope, awareness and positive change over the last 10 years. In this monumental 10th season, let’s take Dus kadam to fulfil the campaign’s aim, One World Hygiene. I am reminded that health is indeed our greatest wealth. Together, we can inspire millions to live healthier lives and build a stronger and happier India,” Ayushmann Khurrana, campaign ambassador, added.
Furthermore, public health and hygiene-focused podcast Swasthya Mantra was also launched as part of the program, along with Hygieia, an online game.