Dentsu announced the launch of Dentsu BX, its business transformation practice, in India. From what is understood, Narayan Devanathan, president and chief strategy officer, South Asia, will lead the new practice. The company further stated that Devanathan will continue to report to Harsha Razdan, CEO, South Asia, Dentsu while also reporting to Chris Bower, managing director, business transformation consulting, APAC, Dentsu, and Yuichi Toyoda, global practice president, Business Transformation.
“Dentsu’s relentless commitment is to deliver exceptional client- outcomes. As we have evolved to become more client-centric across all practices, the expansion of Dentsu BX into India represents a natural progression. In addition to his existing remit, Narayan will harness our key expertise to craft innovative and transformative solutions that drive significant business impact for brands. With his elite ‘special ops’ team for Dentsu BX, Narayan will leverage the full strength of dentsu to deliver innovative, outcome-driven solutions for our clients.” Razdan said.
From what is understood, in the new role, Devanathan will collaborate with businesses to co-create transformation strategies that accelerate sustainable business growth. He will, reportedly, aim to deliver transformative solutions that drive substantial value for clients, businesses and society.
“I am excited to lead the Dentsu BX practice in India. We have already launched the practice in stealth mode and engaged with multiple businesses on various projects. Our goal is to create Next Practices for them via distinctive solutions built on three cornerstones: creativity, our ability to move people and activate and execute outcomes that benefit customers, society, and business. That’s the essence not just of Dentsu BX but of dentsu itself, and we will harness all the extraordinary talent and expertise of dentsu South Asia to deliver it.” Devanathan commented.