Global footwear brand Crocs has launched its latest campaign, ‘Your Crocs, Your Rang,’ celebrating the vibrancy of Holi through movement, music, and colour. The campaign features a high-energy dance film set to the classic Bollywood track Rangeela Re, reimagined with a contemporary twist.
“Self-expression and individuality are the foundation of Crocs, and this campaign taps into that through the colourful energy of Holi. ‘Your Crocs, Your Rang’ encourages people to make this celebration their own, and our newly launched Holi-themed Jibbitz™—paired with vibrant Classic Clogs—are the perfect way to do so. With symbols like ‘Rang Barse,’ ‘Happy Holi,’ and colourful palms, these Jibbitz™ let everyone bring their unique festive spirit and personal style to life,” Yann Le Bozec, head of Crocs International Marketing, said.
The campaign film stars actor Pratibha Ranta, who brings a modern edge to the festival’s spirit. Styled in looks inspired by the original song, she performs its signature dance moves with a refreshed take. The visual spectacle is infused with bold colours, fast-paced choreography, and an energetic atmosphere that mirrors the joy of Holi. Launching on February 27, the campaign will be rolled out across digital, social media, retail, and e-commerce platforms.
“Holi has always been one of my favourite festivals, but this film made it even more magical. From dancing to the vibrant track to getting drenched in colours, every moment felt like reliving my childhood. And with Crocs and Jibbitz™ that truly reflect my style, I could move freely while adding a fun, playful touch to my look. It was pure joy from start to finish!” Pratibha Ranta commented.