College Vidya has announced the launch of their new campaign titled ‘Kya Farak Padta Hai’. As per the company, the campaign comes directly from the heart of College Vidya’s Veteran counselors and COO on witnessing how misguided the students are.
Additionally, the campaign aims to highlight the severity of making casual decisions towards careers, particularly in the context of online education. Through this initiative, College Vidya focuses to address the casualness, lack of understanding, and apprehensions that students have when choosing online education, further highlighting the detrimental long-term impact they can have on one’s career.
Talking about the campaign, Rohit Gupta, co-founder and COO, College Vidya, said, “Through our campaign, we aim to shatter the casualness and misconceptions surrounding online education. Students must understand the significance of making informed decisions that can shape their future careers. We are committed to empowering students with accurate information, expert guidance, and the appropriate tools they need to navigate the world of online education with confidence.”
With this campaign, College Vidya invites students, parents and educators to join the conversation by using the hashtag #KyaFarakPadtaHai and share their thoughts, concerns, and success stories related to online education.
The campaign has two brand films, conceptualised to represent different young faces highlighting their casual approach toward online education. The films will be rolled out across various social media platforms, including Facebook, Instagram, LinkedIn, and YouTube.