Bumble, the women-first dating app, has partnered with cricket commentator and former cricket coach, Ravi Shastri for its latest brand campaign.
Talking about the campaign, Paarmi Modi, India and SEA marketing director, Bumble, said, “Tapping into the buzz and excitement around the upcoming cricket season, we are happy to partner with cricket legend, Ravi Shastri, who through the test of time has always been his unapologetic self. With this campaign, we want to encourage our young audiences that there’s nothing sexier than being yourself and how a meaningful dating journey starts with ‘you’.”
As per the company, the brand campaign featuring Ravi Shastri, sees him go through an existential journey when Bumble reaches out to for a collaboration to do commentary on dating addressed to India’s youth. In order to prep for this task, Shastri immerses himself in some recognisable tropes of youthfulness, which culminates into the realisation that whether it’s on the field or off the field.
“My profession, playing cricket, taught me to be adaptable. So, you are ready for anything. You treat it as a challenge, and whatever you do, you enjoy. And you apply the same learnings from cricket into whatever else you do, because there’s plenty that the game has taught you and a lot of stuff that can be used in any walk of life. I enjoyed this partnership with Bumble,” Ravi Shastri said.