Bold Care, a men’s sexual wellness brand co-founded by Bollywood actor Ranveer Singh, is marking September with its new #Sextember campaign. This initiative aims to raise awareness about men’s sexual health through a series of activities designed to be engaging and informative.
Since its launch in July 2020, Bold Care has been offering solutions for men’s health issues such as Premature Ejaculation (PE) and Erectile Dysfunction (ED). The brand has established itself as a major player in the market, trusted by over 1.5 million men in India. It claims to combine modern medicine with traditional remedies to address various sexual wellness concerns.
The #Sextember campaign will include a range of activities throughout the month, focusing on breaking down barriers and encouraging open discussion about men’s health. This campaign follows the success of Bold Care’s earlier #TakeBoldCareOfHer campaign, which featured a collaboration between Bold Care co-founder Ranveer Singh and internet personality Johnny Sins.
“At Bold Care, we’re proud to be the ‘unofficial’ intimacy ally for millions of men across India. ‘Sextember’ is our way of celebrating all Indian men and helping them be bold, empowered, and informed. This campaign is more than just fun; it’s a commitment to making September the biggest month for awareness around men’s sexual health and wellness. We’re excited to take this journey forward and own the month of Sextember with activities that resonate with our mission,” Rajat Jadhav, co-founder, Bold Care, said.
In addition to its campaign, Bold Care continues to offer products like condoms and water-based lubes, which are among the fastest-growing in India. As September progresses, Bold Care aims to make men’s sexual health a central topic of conversation and education.