BlueStone, a jewelry brand, unveils its Valentine’s Day social media campaign, #LoveLike_. The campaign immerses viewers in the world of youthful romance, showcasing a couple whose love story is marked by stolen kisses, handwritten notes, and moonlit drives. Their relationship embodies the passionate and adventurous spirit reminiscent of early 2000s partnerships.
BlueStone has assembled a collection of vintage and Y2K props, including flip phones, skateboards, CDs, cassettes, and Walkmans, to enhance the campaign’s nostalgic atmosphere. These elements evoke a simpler time when love was uncomplicated yet thrilling, reminiscent of cherished romantic movies.
In a world filled with grand gestures and extravagant displays of affection, BlueStone’s #LoveLike_ campaign offers a return to the essence of young love. It captures the unspoken sentiments, spontaneous adventures, and cozy moments shared on lazy Sundays.
On Valentine’s Day, the jewellery industry usually sees a surge in product promotions. However, BlueStone maintains its brand identity, emphasizing the notion that each piece of jewellery symbolises romance. Thus, avoiding explicit jewellery imagery, the brand encourages viewers to reflect on and appreciate the love-filled moments that shape their relationships.
“I’m thrilled to introduce our #LoveLike_ campaign, which beautifully pays homage to the iconic relationships portrayed in early 2000s rom-coms. By capturing the essence of those heartwarming narratives, we’re offering viewers an opportunity to relive the rebellious spirit of youth and the magic of first love – a time when every glance sparked butterflies, and each moment held the promise of endless possibility,” Harshna Dadu, head of marketing, BlueStone said.