BIA Brands, a player in the fast moving consumer goods (FMCG) sector, has announced its strategic acquisition of TrueKind. As per the company, the acquisition marks BIA Brands’ entry into the skincare industry, augmenting its expansion into the beauty and personal care (BPC) segment.
Additionally, BIA Brands is set to launch a series of brands drawing from the mystique of ancient Egyptian beauty traditions, curated offerings for the youth market and a versatile range of cosmetics.
Talking about the acquistion, Sudhakar Adapa, founder and CEO, BIA Brands, said, “The acquisition of TrueKind is a key step in BIA Brands’ journey towards diversifying our offerings and venturing into the beauty and personal care space. It embodies our goal to enhance our global reach and introduce innovative products. We are setting the stage to build and foster truly global brands that originate from India, transcending geographical boundaries and consumer expectations.”
Moreover, Truekind is committed to crafting skincare products that embody authenticity, efficacy and environmental friendliness and has a range of skincare products that are vegan and cruelty free.
“TrueKind has always been about delivering honest, effective skincare solutions. I am confident that BIA Brands will carry this legacy forward with their commitment to quality and innovation. TrueKind is poised for great success and growth under their stewardship,” Keshav Biyani, founder, TrueKind, added.