Joy Personal Care has joined hands with BC Web Wise as their digital marketing agency. As per the company, the agency will drive brand awareness and consideration across the product portfolio with creative, innovative, relatable content.
Talking about the mandate, Poulomi Roy, chief marketing officer, Joy Personal Care, said, “We believe in the natural beauty of women and offer products that help maintain, not accentuate their natural beauty. Our strategy has been a reflection that beauty is not just about products; it’s about crafting experiences that resonate with our audience’s aspirations. With BC Web Wise’s creative brilliance and strategic insights, we are happy to embark on this new journey to redefine our connection with our clientele.”
BC Web Wise has won the digital creative mandate after a multi-agency pitch process initiated by Joy Personal Care.
“We are happy to onboard a brand that has set standards of elegance for generations. Our mission is to amplify Joy Personal Care’s story through innovative storytelling and strategic digital campaigns that resonate with our loyal audience and new admirers,” Chaaya Baradhwaaj, founder and MD, BC Web Wise, added.