BajajCapital, a wealth management company, and WebEngage, a full-stack retention operating system, have entered into a strategic partnership to enhance their approach to customer engagement. The collaboration signifies BajajCapital’s focus on improving customer experiences within the BFSI industry. The alliance aims to bring about improvements and innovation in customer interactions, emphasising a more customer-centric approach.
In recent years, the BFSI sector has undergone significant transformations driven by regulatory and technological changes. Digitalisation has played a key role in the increase of online transactions and mobile banking, leading to the emergence of new financial institutions and a different type of customer, altering the landscape of traditional institutions. In this evolving environment, enhancing customer experience becomes crucial.
“Our Digital Transformation journey, spanning four years, has navigated the evolving digital landscape, adapting and innovating to meet the ever-changing demands of the financial services industry. This transformative period has witnessed BajajCapital simplifying the intersection of physical and digital realms, creating a seamless “phygital” experience for its clients. At this juncture, our collaboration marks the next logical step in this journey of further simplifying client experiences; it is not just a convergence of technologies, but a representation of thoughtful integration of insights and experiences aimed at delivering personalized and genuine value to our customers,” Aabhinna Suresh Khare, chief digital and marketing officer, BajajCapital, said.
“In recent years, the BFSI sector has been in the throes of a digital transformation that has resulted in a pivotal shift among legacy institutions to cater to the evolving needs of existing and prospective customers. Under such conditions, understanding the customer’s needs whilst maintaining their trust becomes paramount. With BajajCapital at the cusp of the next phase of their digital transformation journey, we are excited to partner with them as enablers. Our goal is to collaboratively curate and implement compelling data-backed customer engagement strategies, streamline complex processes, and deliver enhanced, personalised campaigns,” Avlesh Singh, co-founder and CEO, WebEngage, said.