Art-E Media Tech, a creative media and MarTech agency, announces its collaboration with Antara Senior Care, a Max Group Company to launch AGEasy. A new-age D2C platform and part of Antara’s Assisted Care Services portfolio, AGEasy is designed to empower seniors to age with ease and joy through customised health and wellness solutions that are based on expert-assisted advice, technology, and curated products.
“Our partnership with Antara has been a truly amazing experience and after delivering the best for their Assisted Care Services offerings, we took up the baton to partner with them for AGEasy. A strong creative team from our end in collaboration with a highly experienced team at Antara, made this launch successful.”Amit Dhawan, partner and CEO, Art-E, said.
In this partnership, the agency successfully managed the launch of AGEasy and created a presence for the brand on both social and e-commerce platforms. Additionally, the agency’s mandate also included lending post-launch support to the brand.
“As pioneers in the space of senior care, Antara always strives to offer products and solutions that enhance the quality of life for our seniors, enabling them to age with ease and joy. With the introduction of our latest offering, AGEasy, we’ve taken another significant step towards establishing a fully integrated ecosystem for seniors. When we embarked on this journey, Art-E enthusiastically embraced the new challenge and joined forces with us. I am confident that this partnership will successfully propel our brand forward,” Rohit Khatua, chief marketing officer, Antara Senior Care, said.