Archies announced the launch of its Diwali campaign video, ‘Naye Gifts Banaye Nayi Yaadein.’ The campaign is designed to inspire customers to associate Archies’ gifts with the delight of crafting memories during the festive season.
“Archies’ ki Diwali: Naye Gifts Banaye Nayi Yaadein,” encapsulates the essence of the season. It’s an invitation to celebrate the festivities and make cherished moments with our loved ones,” Varun Moolchandani, executive director, Archies, said.
The heart of the campaign revolves around a video that tells the story of an elderly man who discovers solace and love through his faithful companion. The narrative captures the spirit of Diwali, emphasising the joy and happiness the festival brings, even when family seems distant.
The campaign will have a strong digital and social media presence, ensuring it reaches a diverse audience and touches the hearts of people from all walks of life. At its core, ‘Naye Gifts Banaye Nayi Yaadein’ celebrates the tradition of preparing for Diwali and the love that comes with it.
The campaign reaches its climax when the elderly man receives a Diwali gift package, including a family photo frame. The gift rekindles the love of his family and fills his home with happiness and laughter. The journey of the protagonist is a testament to the magic of companionship, even in the absence of physical presence.