Anupam Stationery announced that it has assigned its marketing duties to Admatazz, a Mumbai-based digital agency that uses creative, technology and media. Anupam Stationery is a name in the paper stationery industry, recognised for its craftsmanship and commitment to quality.
As part of the mandate, the agency will amplify the brand’s presence and drive customer engagement across various social media channels along with using new-age technology like Gen AI.
“We are honoured to be entrusted to enhance the digital and social presence of Anupam Stationery. The brand has a remarkable legacy, and we are excited to bring forth innovative campaigns that capture the essence of the brand and its commitment to quality writing experiences,” Yash Chandiramani, founder and chief strategist, Admatazz, said.
The brand, incorporated in 1973, holds a rich legacy over more than five decades, and to date has continued to be the preferred choice for those looking for reliable and innovative stationery products.
“In today’s time, we need a partner who can help us connect to the younger audience in a language they understand and value. We found the right synergies with Admatazz as they are known to work with the millennial and Gen Z audiences. We look forward to our association with them and aim to nurture a long and fruitful relationship,” Vinod Manilal Gala, director, Anupam Stationery, added.