Antara Senior Care, a Max group company, has assigned its digital marketing mandate to Sociowash. Sociowash aims to enhance Antara Senior Care’s digital presence and increase its brand awareness.
“Our team is dedicated to leveraging the power of digital platforms to amplify Antara Senior Care’s message and extend their reach to those needing exemplary senior care solutions. Together, we are committed to crafting compelling narratives that resonate with audiences and drive meaningful engagement,” Pranav Agarwal, co-founder, Sociowash, said.
The partnership between Sociowash and Antara Senior Care is a strategic alignment, united to enhance brand visibility and foster business growth through dynamic digital marketing initiatives. Sociowash will prioritise performance marketing to capture and convert potential leads alongside implementing a communication strategy across diverse social media platforms.
“At Antara Senior Care, we endeavour to help seniors age easily and joyfully, living their lives on their terms. With Sociowash as our digital partner, I am confident that we will build awareness, communicate our offerings more effectively, and contribute towards a healthy and vibrant ecosystem for senior care in India,” Rohit Bishnu Khatua, chief marketing officer, Antara Senior Care, said.
As part of this association, Sociowash is set to revolutionise Antara Senior Care’s digital presence. Moreover, recognising the importance of brand and consideration building, the collaboration will focus on increasing awareness around the senior care service category. As Antara gears up for expansion and growth, Sociowash is committed to providing direct support, ensuring alignment with industry trends while preserving the essence of the Antara Senior Care brand.