Jeep Compass has been awaited with a lot of interest ever since the SUV was announced for sale in the Indian market. The Compass will be manufactured at the company's plant in Ranjangaon, Maharashtra and is expected to be priced at around Rs 25 lakh. Some recent reports though have been claiming that the Compass is about to be launched in May, 2017 and that bookings have been opened against an amount of Rs 1 lakh. Not only does this claim sound unrealistic, it's simply not true because the company had earlier announced the Compass launch closer to the year end.
We checked with a company dealership regarding the booking being open, to which they replied in negative. We also checked with the company for any official statement on the bookings being thrown open but we once again got a negative answer.
Most importantly, we got an exclusive official quote from the man at the helm of operations for FCA in India. Kevin Flynn, President and Manging Director, Fiat Chrysler Automobiles India, said “We are delighted that customers cannot wait to own the all-new Jeep Compass. We understand that we have had a good number of enquiries already at our Jeep Destination Stores and customers are already wanting to make a booking though we have not yet officially announced the opening of bookings for our SUV. We are undoubtedly in an exciting phase as we are gearing up to launch India’s first locally-manufactured Jeep SUV. The Made-in-India Jeep Compass will roll out of our Ranjangaon facility near Pune. To put speculation to rest, we would like to reiterate that we will launch the Jeep Compass in the third quarter of CY 2017 and bookings will be officially announced closer to the launch.”
The Compass is going to feature exterior styling similar to its elder sibling Grand Cherokee but will be significantly smaller in size. It is expected to be 4.4 meters long along with a ground clearance of 221 mm. In addition, a four-wheel drive system will ensure the Compass stays true to Jeep's off-roading heritage. The carmaker has also redesigned the C-pillar in order to make them sleeker.
Despite being the smallest Jeep at the time of its launch, the Compass is expected to offer generous cabin space. Inside the cabin, the SUV might boast of a 7-inch touchscreen infotainment system with navigation, Apple CarPlay and Android Auto connectivity. Safety features could include standard ABS with EBD and airbags, while the higher variants will get reverse parking sensors, traction control and electronic stability control.
Once launched, the Jeep Compass will compete with the likes of the Hyundai Tucson and Honda CR-V. While the presently launched models of Jeep are priced in a different and high segment, the Compass should give the brand a broader bandwidth and widespread brand perception. However, in order to take on the competition, Jeep will need to ensure a rapidly growing sales & after service network in order to reach out to the growing number of luxury car buyers in smaller cities.