‘We want to bring 10 crore SMBs online’
The uncertain circumstances under which the league is being held is likely to be impacting its viewership, and advertisers are…
Several D2C brands are launching customised personal care products, though scalability remains uncertain
Review of five ads from the ongoing IPL season
‘It will get tough for big agencies to handle start-ups’
We ask experts if these guidelines could alter or limit the scope of OTT content.
Likes of Pankaj Tripathi and Gajraj Rao are the new favourites
The lockdown period saw consumers veering towards washing machines and dishwashers in their quest for self-reliance and convenience, opening up…
According to the 2021 edition of the FICCI-EY media and entertainment report, the revenue from organised events fell 68% in…
Barua claims to Apple all the way
HP led the PC segment in 2020, but supply remains a challenge
‘We’re targeting a turnover of Rs 250 crore by FY23’
Brands launch high-tech ACs, fans and coolers to make up for poor sales recorded last year
From Educated to Battlestar Galactica series are amongst his favourite books and TV series
Five recent ads that caught our attention
‘Home delivery revenue stream has long-term potential’
After last year’s washout, ice cream brands are counting on at-home consumption to drive sales this summer
With easing of restrictions, film industry ready for theatres with a string of new releases
