Mindshare and GroupM have implemented their own tools that are better than the industry standards, and we use our own competitive advantage to give our clients better insights than they could get through an industry model.
Online music streaming had a reach of 37% in 2019 while that of radio declined to 41%. In absolute numbers, the reach of radio was 377 million whereas online music streaming had a reach of 331 million in 2019.
The ad industry is estimated to grow at 10.7% during the year. Digital media is estimated to grow at a rate of 26%, outpacing traditional media such as TV, radio and outdoor advertising which are growing at 7-8% annually.
There could be another option, though. Neena Dasgupta, co-founder CEO, Zirca Digital, suggests that news outlets could turn into products that offer news analysis, not necessarily on a daily basis, and move daily reportage on