Social commerce is once again the flavour of the season. Flipkart has joined the likes of Meesho, Dealshare, Shop 101, BulBul and SimSim, by introducing social commerce on its value platform 2GUD. Earlier this year, Paytm sta
In the meantime, cautious brands are recalibrating their digital media spends for the short term. Mondelez India, which has leveraged TikTok in the past, will be “focussing its digital media spend on Google and Facebook.
The government’s move to allow the sale of non-essential products on e-commerce and the partial reopening of retail stores in safe zones has given brands the opportunity to market products to consumers.