Venkata Susmita Biswas

Articles By Venkata Susmita Biswas

12 Articles

How much companies are cashing in on old songs

From Saregama to Shemaroo, every player has rolled out its own devices with music

In August 2018, Shemaroo launched two devices loaded with devotional content — the Shemaroo Bhakti Bhajan Vaani and Shemaroo Bhakti Shrimad Bhagavad Gita News

Cautious road ahead for Zee Entertainment

This has now placed the company chiefly in the hands of Chandra’s son Punit Goenka, as it transitions into an institutionally managed one. Goenka continues as the MD and CEO at ZEEL.

Zee Entertainment, Subhash Chandra, Subhash Chandra son, Punit Goenka, ZEEL, IDFC Securities, Essel Group, ZEEL revenue News

Virat Tandon of MullenLowe Lintas Group why agencies need to have unified teams

The agency is the latest one to build digital capabilities

Virat Tandon, CEO, MullenLowe Lintas Group News

Godrej Security Solutions to up its marketing spends to Rs 20 crore this year

The company's marketing spends, however, will remain flat for the next three years

Godrej marketing tactic News

Shah Rukh Khan – no longer the Baadshah of brands

Dish TV, a brand that roped in the actor in 2007 — three years after its launch — last renewed the brand endorsement deal with Khan in 2016 for two years.

Over the years, Khan’s brand endorsement list, too, has been shrinking. News

Govt agencies adopt new-age video sharing apps like TikTok

According to Omkar Joshi, ECD and business head, Schbang, a digital media agency, TikTok and Likee hold huge potential for government agencies because, “these platforms have had a phenomenal user growth story across the NCC

Govt, video sharing app, TikTok, Likee, AAP, BIGO, Kerala Police, Uttarakhand Police, Kerala Tourism, National Skill Development Corporation of India, TikTok, ByteDance, AAP, Facebook, Twitter, Instagram News

Raymond bets big on small towns

By 2022, the company hopes to have 2,000 operational stores. Interestingly, two thirds of these will be located in the tier III, IV, V and VI towns, in the smaller retail format — The Mini Raymond Shop.

Raymond, FMCG, Mini Raymond Shop, Raymond Ready, Wear, Park Avenue, Parx, ColorPlus, Ethnix, Curry Nation, industry news

Hard for brands to stay ahead of the consumer: Diana Cawley, CEO- APAC, Geometry Global | Interview

Geometry Global, WPP group’s shopper marketing and brand activation agency, is working towards devising communication that fits the non-linear, omnichannel shopping behaviour of consumers.

Brand Wagon News

Run-up to Olympics: Brands go beyond cricket, sign up non-cricket female athletes

In its latest campaign titled Silent Performers, Haier India worked with three non-cricket women athletes to advertise its washing machines

dipa karmakar, olympics News

Ogilvy-Vivo spat puts the spotlight back on plagiarism in advertising

The real challenge with regulations is that of implementation and compliance.

Ogilvy, Vivo News

Agency versus consultantcy is the wrong focus: Nikki Mendonca, Global President, Accenture Interactive Operations | Interview

Success in today’s digital-first world depends on a marketing organisation’s ability to create and activate hyper-relevant, data-driven and omnichannel customer experiences, says Nikki Mendonca.

Nikki Mendonça, accenture News

Mobile handsets: Nokia’s smartphone troubles

While Nokia phones are sold on both Amazon and Flipkart, the company stays out of flash sales — a strategy that has become a staple for brands like Xiaomi and OnePlus

Nokia is betting solely on its software play in a market that is obsessed with hardware specifications. News
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