Online music streaming had a reach of 37% in 2019 while that of radio declined to 41%. In absolute numbers, the reach of radio was 377 million whereas online music streaming had a reach of 331 million in 2019.
The ad industry is estimated to grow at 10.7% during the year. Digital media is estimated to grow at a rate of 26%, outpacing traditional media such as TV, radio and outdoor advertising which are growing at 7-8% annually.
There could be another option, though. Neena Dasgupta, co-founder CEO, Zirca Digital, suggests that news outlets could turn into products that offer news analysis, not necessarily on a daily basis, and move daily reportage on