Star Sports which earned about Rs 3,000 crore from IPL last year, including Rs 600 crore of ad revenue earned…
According to industry estimates, the nascent esports industry has witnessed 300%-400% rise in advertising and sponsorship post lockdown
BBC recorded 179 million unique viewers on BBC.com during the pandemic while adding 18 million homes to its broadcasting kitty…
Chinese smartphone makers such as Oppo, Vivo, Xiaomi and OnePlus spent a total of around Rs 2,700 crore on advertising…
As of now, in-app advertisements account for nearly 85% of the company’s revenue with IAP accounting for the remaining 15%
Disney+Hotstar recently launched a new tab ‘Multiplex’ on its app which will premiere Bollywood movies
According to Counterpoint report, in Q1, 2020, Chinese phone companies accounted for 50% of market share in India
As part of #StopHateForProfit campaign, brands have pulled the plug on advertising on social media
The music streaming platform claims to have seen a spike in the second half of the day
According to industry estimates, overall production budget for films is expected to decline by 30-40%
Despite a rise in userbase, ad revenue is expected to decline by 30-40% in FY21
As per the new guidelines, only 33% crew members can be present at a given
#BoycottPaatalLok has been trending on social media, accusing the series of showing Hindus in a bad light
According to BARC data, viewership on GEC during non-prime time rose 59% during the lockdown period
The platform has begun preparations to shoot for the next batch of original content in the green zones
Exhibition industry expects to re-open by mid-July in a new avatar, adhering to the government guidelines
Of the 100-110 films released in Bollywood every year, Zee Music Company has acquired rights for more than 55%-60% of…
With seven Hindi and regional movies skipping theatres and premiering on streaming platforms, will digital-first emerge as a new trend?
