Online news sites besides short form video streaming platforms are some of the players which have raked in the money
MyTeam11 claims to have recorded a two-fold rise in registered user base during IPL
ASCI on Tuesday introduced new guidelines to make real-money gaming advertising more transparent and safer
The music streaming platform claims to have seen 3x rise in subscriptions
From advertisers pulling out to alleged TRP scams, news channels find themselves in the middle of a backlash
As per analysts, even as volume of ads have increased, rates are still low at 25-30%
Festive season contributes roughly to 25-30% of the annual sales for auto companies
Despite announcing his retirement, Dhoni has bagged the highest number of brand endorsements in IPL 13
Exhibition industry expects to be operational across the nation by November end in a new avatar, adhering to the government…
Besides building brand solutions, the company has also built a strong digital content arm
According to data, despite witnessing a 20% increase in viewership, English channels saw a drop in adex following Sushant Singh…
It is understood that Reliance wanted to retain management control of digital operations
The company which claims to have worked with over 150 companies over the last two years expects an increase in…
Star India saw a 20% increase in television subscription revenue in the first four months of the year, as per…
The company looks to earn blended ARPU next year from its broadband and cable service
From increase in production timeline to rewriting script, production firms are looking at an increase in expenditure
With the pandemic plaguing the world, why brands need to be extra cautious in their communication in the upcoming season…
The Board of Control for Cricket in India (BCCI) has signed a five month sponsorship deal with gaming firm Dream11,…
