As an alternate career, Kavita Rajwade wouldn’t mind being an experiential travel guide
According to industry sources, the deal is valued at about Rs 500 crore
For OML, branded content accounts for majority of revenue as the arm brought in Rs 225 crore in FY22
If not in content business, Bardapurkar would probably have been running a lounge or coffee shop as an alternate career…
Short video apps are estimated to create monetisation opportunity upto $19 billion by 2030, as per a report
The advertising and marketing community believes that the late Jhunjhunwala has left behind a very strong legacy
As per Comscore, Voot’s total unique visitors stood at 10.7 million in March 2022, recording a decline of 13% when…
From Ramayan, Mahabharat, Shaktimaan on DD to Kota Factory and Delhi Crime on Netflix, content has undergone a paradigm shift
As per industry experts, the government needs to establish comprehensive regulations/guidelines for the gaming sector
Industry stakeholders believe that the ushering of Web3.0 will further accelerate growth in the sector
As per a recent report, the number of digital transactions is estimated to touch one trillion by 2025
As per Aaron, it is more lucrative to retain the intellectual property rights of a content and licensing it to…
As per the company users spend nearly 50% of their time consuming videos on Meta’s platforms
The company aims to clock Rs 492 crore as revenue by the end of FY23
As Google steps up its focus on privacy control; brands will have to focus on KPI driven advertising
Google’s new tools ‘My Ad Center’ and ‘Results about you in Search’ is being touted as one of the best…
For Tarana Burke, founder and chief vision officer, ‘me too’ movement, brands and marketers can change the narrative of the…
According to Marc Pritchard, chief brand officer, P&G, 45% of P&G brands’ advertising around the world was directed by women…
The new-age customers look for a brand which stands for a purpose and has an authentic and true to it
