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Vainavi Mahendra

Articles By Vainavi Mahendra

82 Articles

Coronavirus Impact: Cinema theatres to lose box-office collection worth Rs 4,000 crore in 2020

According to industry estimates, the film industry has already lost Rs 1,000 crore post the implementation of nationwide lockdown

Industry analysts are hopeful that exhibition firms would be able to recover somewhat of the losses between August to March 2021.

Coronavirus Impact: As events move online the industry stands to lose Rs 20,000 crore in Q1FY21

Cancellation of events and activation will force the industry to lay-off employees, reduce salaries besides closing of companies.

According to data shared by EEMA, so far the events industry has incurred losses worth Rs 40,000 crore.

Coronavirus Impact: High on viewership, news channels see a decline in ad volumes

Despite recording a 298% increase in viewership, news channels recorded 11%-15% reduction in the volume of advertising

This year with a lack of marquee events, it is English news channels which have recorded the highest drop in ad volumes at 17% during the January-March 2020

Coronavirus Impact: Ad expenditure to decline by 50-55% on TV between April-June 2020

Compared to this, TV had clocked ad revenue worth Rs 7,500 crore in Q1,FY20

Coronavirus Impact on Television Industry, Impact of Coronavirus on TV Industry

Ad volume on TV dropped by 3% to 1.59 billion second in 2019: BARC

Hindi at 32% share of ad volumes, emerged as the biggest contributor posting just a percentage rise

Regional continues to grow stated the report, as Sikkim, North-East, and Assam recorded a 119% increase in viewership, in the last four years and contributed to three percent of total viewership in 2019.

Coronavirus Impact: How the film industry is expected to lose Rs 600-800 crore or even more

The films industry posted a decline of 29.1% to Rs 1062.4 crore in Q1,CY20 when compared to same period, last year

Box Office, cinema halls, coronavirus

South India valued at Rs 21,500 crore in terms of AdEx

Recording 30% growth, digital is third in line at Rs 2,900 crore, while ad spends on radio stood at Rs 800 crore

As per the report, television, with over 95% audience reach across markets, dominates the South market with 47.9% share of the ad spends

Coronavirus Impact: IPL franchises stand to lose nearly 40% of sponsorship revenue

The eight franchises in total are expected to earn sponsorship revenue worth Rs 450 crore - Rs 500 crore

As per the industry estimates, the eight franchises together will earn approximately Rs 250 crore from the sales of ticket, also known as gate revenue.

PepsiCo India: Summer season begins for beverages as Slice rolls out new ad

The new campaign which features actor Katrina Kaif plays on the theme ‘Naya Slice Itna Thick Kaise’

he aim behind launching a new brand campaign featuring Katrina Kaif was to further deepen the brand’s connect, increase awareness and drive trials for the new Slice in the country.

Burger King pulls a ‘rancid’ act through its Mouldy Whopper campaign

Known for its disruptive campaign, Burger King portrays decayed ad in its latest campaign

Burger King Moldy Whopper Ad Campaign, Burger King Fast Food Chain

Kurkure ropes in Akshay Kumar as the face of the brand

Akshay Kumar will be seen donning a number of fun and off-beat avatars as part of the new campaign

To build up the hype, Kurkure has has released a video on their Instagram handle featuring Akshay Kumar

Finally Disney+ to come to India; the OTT service will be rolled out through Hotstar

With this, Hotstar VIP and Premium will be rebranded as Disney+Hotstar

Disney+, Hotstar, the walt disney company

How White Owl aims to grab a prime position in the craft beer market

The beer brand looks to be EBITDA positive with the sale 20,000 cases a month per region in a couple of years

White Owl Brewery, Craft Beer Market

Budget 2020: No Khushi, No Gham for retail and FMCG players

Here’s how the industry stalwarts react to the Budget 2020

LT Foods, owner of Daawat Basmati, to spend Rs 45 crore in operation and marketing

Daawat Basmati Rice’s parent company recently launched a new snack Kari Kari

LT Foods Ltd has rolled out the snack in a joint venture with Japanese rice crackers company Kameda Seika.

Panasonic Lumix aims to empower colourblind photographers

The company rolled out #RightToColour campaign on Republic Day

#RightToColour is a digital led campaign which the company will amplify through their social media handles.

Radio ad insertions dips by 9% in 2019: TAM AdEx

KP Pan Foods emerged as the top advertiser in 2019

Paytm emerged as the most advertised brand

Trivago replaces Vaseline to emerge as the most advertised brand in Week 53: BARC

Meanwhile, Hindustan Unilever Limited remains the biggest advertiser

Top 10 advertisers, Top 10 brands

Car advertisement on radio rose 27%, while digital posted a 45% drop in 2019: TAM AdEx

Programmatic grabbed the highest share at 55% share in terms of ad volume on digital followed by direct at 41% between January - November 2019

Car advertisement: TAM AdEx

Vaseline emerges as the most advertised brand in Week 52: BARC

Meanwhile, Hindustan Unilever Limited is the biggest advertiser

Top 10 advertisers, Top 10 brands

ZEEL looks to earn most from advertising on the back of four regional channels

Zee Entertainment Enterprises Ltd: It recently launched four new channels including Zee Biskope (Bhojpuri), Zee Thirai (Tamil) and Zee Picchar (Kannada), and a Punjabi general entertainment channel (GEC) Zee Punjabi.

Zee Entertainment Enterprises Limited, ZEEL

Reckitt Benckiser takes social media route with #CleanIsNotGermFree, for its latest campaign

The two-phase campaign has been rolled out to promote the company’s new product, Dettol Disinfectant Spray

RB's Dettol launches new product

Voltas Beko rolls out a new campaign on digital; invests Rs 25 lakhs

Digital accounts for 70% of the ad-spend while the remaining 30% has been diverted towards below-the-line (BTL) activations.

adidas looks to bring in societal changes through its campaigns; opts for digital

The sportswear firm has focussed on creating a desire for the brand as part of a five-year strategy

adidas opts for digital marketing

The Swiggy conundrum: How the food-tech platform waived off the ‘waiver’

Swiggy which offered to waive off fee in case of one of its consumers, retracted its steps quickly

Swiggy

How Durex ‘unbores sex’; Reckitt Benckiser rides on digital and TV to promote its new range of condoms

The company enters the mass segment with the launch of flavoured condoms including bubblegum, wild sea and vanilla popsicles

In the last 18 months, Durex as a brand has clocked more than a 50% increase in sales.

Star India’s Sanjay Gupta to join Google India as county manager and VP, sales and operations

Sanjay Gupta to Join Google India as Country Manager: Gupta who is currently serving notice period at Star India, will assume the position early next year

Gupta joins Google from Star and Disney India where he was the managing director
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