A cultural shift in India has resulted in a change in the traditional matrimonial market over the years, with players…
The time when parents or aunts managed profiles on a Shaadi.com or Jeevansathi.com are long over.
Relationships with our clients have never been more important. We want to make sure that the role iProspect plays in…
the film makers also have a trans-media plan to expand the franchise in the long-term, as brand partnerships last only…
The Indian Premier League seems to continue to generate viewer interest.
In its new TVC, Lufthansa packs in all the elements that appeal to Indians through an interesting narrative. But is…
The content gap between free-to-air (FTA) channels and pay channels is blurring, raising questions if the viewer conversion will take…
What we have seen over the last three years is the growth of premium drama and its sales are now…
With ‘health-conscious’ being the buzzword, the branded fruit juice segment is packing a punch to ensure it grabs a sizeable…
‘My current favourite is an eight-part documentary series, The Cuba Libre Story.’
Indian consumers today are increasingly becoming conscious of their lifestyle, including food and beverage choices, in some cases prompting a…
Amongst the first movers in the OTT space, Hotstar has been building a differentiated proposition for its free and premium…
Taking into account the ongoing exam period, Cello sure has its timing right, getting a headstart over competition with its…
Music Broadcast Limited, which operates Radio City, has been seeing some exciting times lately, given its merger with Jagran Prakashan…
The TVC presents a conversation between a young woman and man in a club, where the man tries to chat…
Factual entertainment channel Sony BBC Earth will debut in India on March 6, 2017 at 8 pm, with a promise…
Be it the gritty reporting of Barkha Dutt or the fiery attitude of Arnab Goswami or the sharp business acumen…
Under a new leadership, Discovery Communications India is crafting a blueprint to regain relevance in the television domain with its…
